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Vans US Open of Surfing


  • Date:

    27th July 2019 - 4th August 2019

  • Location:

    Huntington Beach, California
    (USA)

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Key Facts

  • Branded the ‘Super Bowl of Action Sports’, the US Open of Surfing is a nine-day competition held on the stunning shores of Huntington Beach, California
  • Plays host to the best surfers, skateboarders and BMX athletes from across the globe
  • Surf: WSL Sanctioned events; Women’s World Championship Tour (WCT), Men’s WSL QS10,000, Pro Junior (Men & Women), Speciality Longboard Event
  • Skate & BMX: Pro Invitational
  • Established in 1959, it combines surfing with art, live music and a 14-acre sponsor & experiential village
  • The competition offers sponsor activations, retail stores, movie premieres, night-time hospitality, autograph sessions, contests and more

Audience

  • 600,000+ spectators in 2016
  • 60% male, 40% female
  • Age: 13-34
  • Two live 1-hour network broadcasts reaching over 65 million households and one 1-hour show syndicated internationally via IMG Media to over 110 countries
  • The US Open produced 70+ hours of original programming via the live webcast drawing 500,000+ absolute unique viewers and 1.4 million impressions

Partnership Structure

  • Presenting Sponsor: Presenting sponsor billing and full integration in all elements, such as creative and branding, broadcast, digital, marketing collateral and promotions, product service, brand integration and hospitality
  • Co-Sponsor: Co-Sponsor billing and category exclusivity, in-broadcast media and integration, logo inclusion on the website, marketing collateral, product service, brand integration and hospitality
  • Official Sponsor: Rights dependent on category and objectives