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Natural History Museum Ice Rink


  • Date:

    23rd October 2020 - 17th January 2021

  • Location:

    Natural History Museum
    (London, UK)

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Key Facts

  • The Natural History Museum Ice Rink is one of London’s most popular seasonal attractions
  • Now entering its 15th year, the Ice Rink continues to grow in popularity year on year
  • The Natural History Museum is the third most visited cultural institution in the UK
  • Traditional Victorian fairground carousel
  • With a beautiful café bar encompassing an experiential area and first floor balcony accessible to all visitors (including non-skaters) this is a wonderful winter location for family fun

Audience

  • 1.5 million visitors to the museum between November and January when the rink is open
  • 450,000 visitors to the ice rink site and more than 220,000 booked skaters
  • 48% of visitors in family groups
  • Adult demographic:18-30 (24%), 31-45 (40%), 46-55 (26%)

Partnership Structure

  • Bespoke packages available at an associate, lead and title level