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Mercedes-Benz Start Up


  • Date:

    Please see below for full schedule

  • Location:

    Please see below for full schedule

  • July
"

Key Facts

  • Mercedes-Benz Start Up is a unique initiative that provides a national platform to discover and support emerging Canadian fashion designers
  • Connects these individuals with an experienced panel of industry insiders, providing them the opportunity to showcase their collection at Toronto Fashion Week
  • Helps designers hone a broad range of skills necessary to succeed in the industry, through a combination of practical experience and guided mentorship
  • Launched in Canada in June 2011
  • The program garners significant national media attention: over 25 million impressions per year

Audience

  • Semi final events: 300 attendees per event
  • National Final and Solo Show: 1,000 attendees per event

Partnership Structure

  • Official Sponsorship: A range of partners receiving bespoke rights and benefits depending on sponsor needs and objectives
  • Suppliers: Also known as VIK Sponsors, they provide necessary product for the event in return for brand and logo recognition surrounding the event