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Abu Dhabi HSBC Championship presented by EGA


  • Date:

    16th-19th January 2020

  • Location:

    Abu Dhabi Golf Club
    (Abu Dhabi, United Arab Emirates)

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Key Facts

  • Established in 2006, the Abu Dhabi HSBC Golf Championship is one of the biggest events on the European Tour
  • Consistently one of the European Tour’s strongest player fields
  • The richest prize purse on the ‘Desert Swing’, $3,000,000 (USD)
  • Unrivalled interactive Championship Village and world class on-course hospitality pavilions
  • 2013 and 2014 Winner of Best Professional Sports Event: Sport Industry Awards (Middle East)
  • Owned by the Abu Dhabi Sports Council and staged at the sublime Abu Dhabi Golf Club
  • Inextricably linked with the development of grassroots golf throughout the UAE

Audience

  • Averages 60,000 spectators per year
  • 900,000 unique visitors to the website
  • Carried by 51 international broadcasters
  • Primary TV markets in UK, US, China, Germany and other major golf markets worldwide

Partnership Structure

  • Bespoke Rights: Dependent on category and sponsor objectives
  • Sponsors: To receive an integrated package of rights and benefits across the tournament including Tee Boards, hospitality, exhibition space, Pro-Am, sponsors golf days, media rights and TV benefits

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