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The Honda Classic


  • Date:

    15th-21st March 2021

  • Location:

    PGA National Resort & Spa – Champion Course, Palm Beach Gardens
    (Florida, USA)

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Key Facts

  • The Honda Classic is a premier PGA TOUR event as part of the ‘Florida Swing’
  • American Honda Motor Co., Inc. is the longest active title sponsor on the PGA TOUR and is celebrating the 40th anniversary in 2021
  • Contributes net proceeds to over 150 South Florida-based charitable organisations; will contribute over $5.35 million from the 2020 Honda Classic and over $50 million since the event’s inception
  • Primary beneficiary the Nicklaus Children’s Health Care Foundation
  • First-class experience for competitors, corporate partners and over 200,000 patrons who attend each year

Audience

  • Attracts over 200,000 in attendance
  • 55.5 hours of coverage on Golf Channel and NBC
  • 20MM viewers tuned-in to coverage of The Honda Classic in 2020
  • Televised in 211 countries and territories
  • Available in over 1 billion households worldwide

Partnership Structure

  • Founders Club Partner: Local presenting sponsorship package, hospitality, branding on all tournament assets (off-course) and communications
  • Official Partner: Category exclusivity for sponsored tournament element
  • Hospitality: Legends Club (upscale hospitality on 18), Private Chalet, Private SkySuite, Champions Club (Shared Chalet on 18), Waterford Club (Shared SkySuite on 17) and Bear's Den (cabana on 14)
  • National Presenting Sponsorship: Bespoke packages available