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Natural History Museum Ice Rink


  • Date:

    22nd October 2020 - 4th January 2021

  • Location:

    Natural History Museum
    (London, UK)

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Key Facts

  • The Natural History Museum Ice Rink is one of London’s most popular seasonal attractions
  • The Natural History Museum is the third most visited cultural institution in the UK
  • Transforms the surroundings of this iconic building into a spectacular ice rink beneath 76,000 twinkling fairy lights
  • Traditional Victorian fairground carousel
  • With a beautiful café bar encompassing an experiential area and first floor balcony accessible to all visitors (including non-skaters) this is a wonderful winter location for family fun

Audience

  • 1.5 million visitors to the museum between November and January when the rink is open
  • 450,000 visitors to the ice rink site and more than 165,000 booked skaters
  • 20% of visitors in family groups
  • Adult demographic: 21-30 (31%), 31-40 (26%), 41-50 (28%)

Partnership Structure

  • Bespoke packages available at an associate, lead and title level