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Stars on Ice – Canada Tour


  • Date:

    April 2020

  • Location:

    12 shows

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Key Facts

  • Stars on Ice is Canada’s highly anticipated and premier figure skating show
  • Brings together the world’s most talented and dynamic athletes to create two hours of spectacular on-ice entertainment
  • 2018 line-up included: The entire Gold Medal-winning Canadian Figure Skating Team, featuring Tessa Virtue and Scott Moir, Patrick Chan and Kaetlyn Osmond, as well as two-time Olympic Silver Medalist Elvis Stojko
  • 2018 was the 28th anniversary of the Tour
  • The event is broadcast nationally on CBC, a minimum of once per year

Audience

  • Average live attendance is typically 85,000 per year
  • Average TV viewership per year is 1.2 million
  • Social media followers: 66,000 on Facebook, 28,000 on Twitter, 54,000 on Instagram

Partnership Structure

  • Official Partners: Exclusive benefits surrounding the tournament, including associative rights, in-venue exposure, on-ice (camera-visible) signage, branding in marketing and communications materials and unique hosting and hospitality benefits

Venues

  • Halifax, Ottawa, Montreal, Toronto, Hamilton, London, Winnipeg, Saskatoon, Calgary, Edmonton, Victoria, Vancouver