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Apia International Sydney

  • Date:

    Please see below for full schedule

  • Location:

    Please see below for full schedule

  • January

Key Facts

  • One of the oldest tennis tournaments in the world, dating back to 1885
  • Forms part of the ATP and WTA Tours as part of the Australian Open tournament series
  • Past winners include: Lleyton Hewitt, Pete Sampras, Roger Federer, Kim Clijsters and Li Na
  • Played at the state-of-the-art Olympic Park Tennis Centre in Sydney, Australia’s largest city


  • 2018 is expecting over 63,000 attendees
  • A cumulative national TV audience of 2.7 million
  • 50+ hours of national free to air TV
  • 2.16 million fans are engaged through social media channels

Partnership Structure

  • Naming Rights: Current Sponsor - Apia
  • 50% backcourt signage, exclusive hospitality opportunities, exclusive area for customer activation activity, name included in event title and exposure on all marketing collateral including print, electronic and digital media
  • Platinum Sponsors: Current Sponsors – VW, Destination NSW
  • 25% backcourt signage, vehicle display areas, opportunity for offsite dealer activations, full integration in all event advertising and marketing collateral including print, electronic and digital media and exclusive hospitality options
  • Strategic Sponsors: Current Sponsors - Sydney Olympic Parks and Destination NSW
  • Strategically placed signage, hospitality opportunities for Government guests and venue tours, integration into international broadcast coverage and integration into all event collateral
  • Event Sponsors & Suppliers: Current Sponsors - Peak, Jacob’s Creek, Peters and Wilson
  • Rights designed according to sponsor / supplier imperatives and contribution
  • Media Partners: Current Sponsors - Seven, the Daily Telegraph and 2GB
  • Rights assigned according to imperatives