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Australian Open


  • Date:

    January 2020

  • Location:

    Melbourne Park
    (Melbourne, Australia)

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Key Facts

  • The first Grand Slam on the tennis calendar and one of the most prestigious tennis tournaments in the world
  • Event mixes world class tennis with premium entertainment, facilities and technology
  • 2016 saw the tournament offer record prize money of $44 million (AUD)
  • Played over two weeks during the Australian summer
  • Past winners include: Novak Djokovic, Serena Williams, Roger Federer, Andre Agassi, Steffi Graf and Martina Hingis

Audience

  • 720,363 fans attended the tournament in 2016
  • 300+ hours on domestic national free to air TV
  • 45 international TV broadcasters across 200 territories
  • 58 million website visits, 949,000 App downloads
  • Social media presence: 1.7 million Facebook likes and 940,000 Twitter followers

Partnership Structure

  • Major Sponsor: Major signage package, exclusive hospitality options, vehicle displays, dealership activity, global rights, exclusivity in domestic broadcast package, integration into all event collateral, marketing and advertising, brand included in event title and ticketing package
  • Associate Sponsors: Back court signage package, exclusive category rights globally, exclusive corporate hospitality options, 1st rights on domestic TV advertising package, integration into all event collateral, marketing and advertising, ticketing package and activation opportunities (onsite / offsite)
  • Partners: Side court signage package (or other as designated e.g. speed gun), exclusive category rights, 1st rights on domestic TV advertising package, ticketing package, exclusive corporate hospitality options and activation opportunities (onsite / offsite)
  • Official Sponsors: Rights and benefits deigned and arrived at by the value of contribution to the event
  • Official Suppliers: Rights and benefits deigned and arrived at by the value of contribution to the event
  • Official Speed Gun Sponsor: Bespoke package