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UFC


  • Date:

    Throughout Year 2020

  • Location:

    Worldwide


    Key Facts

    • Largest and most recognized mixed martial arts (MMA) brand in the world
    • World-class global media company with a universal fan base
    • UFC roster has more than 620 active athletes representing in 69 regions
    • UFC has delivered 500 events in more than 156 cities around the world
    • UFC FIGHT PASSĀ®, a digital subscription service, delivers thousands of fights on-demand and original content to fans globally
    • 142,000 UFC GYM members worldwide across 134 locations

    Audience

    • 305 million global fans
    • 1 billion TV households reached worldwide in 40 different languages
    • 79.4 million total followers across all UFC social platforms (Domestic and International)
    • Youngest fan base in sport (mean age of fans is 40.1 years old)
    • Highest concentration of millennial fans in sport (43% of fans are 18-34 years old)

    Partnership Structure

    • Bespoke Rights: Dependent on category and sponsor objectives
    • Sponsors to receive an integrated package of rights and benefits across the organization including: Event Presenting Sponsorship, Octagon Signage, Broadcast Displays, Venue Signage and Branding, Kit Entitlement, Pre/Post Event Functions, Digital and Social Media/Content