IMG Schweiz, the Swiss arm of IMG Worldwide, the global sports, fashion and media company, has agreed a deal with Jaguar which will see the premium English car brand become the Presenting Sponsor for the remaining three rounds of the 2012/13 Swiss Cup.

Jaguar will enjoy an extensive advertising presence around the Swiss Cup, with their association starting at the quarter-final stage. Under the terms of the deal, Jaguar will be visible on the tournament’s combination logo and will be able to display the Cup in its presentations. The company will also have the opportunity to make use of hospitality packages for the Final, which this year will be held at the Stade de Suisse in Bern on Whit Monday, 20 May 2013.

Rolf Huser, Sales and Clients Director, IMG Schweiz, said: “We are very pleased to be working with Jaguar as the Presenting Sponsor of the Swiss Cup. The tournament is one of the most important sporting events in Switzerland and provides a great communication platform with its media coverage and hospitality opportunities. ”

The quarter-finals of this year’s Swiss Cup are scheduled for 27 February. The three networks of SRG SSR will broadcast at least three live matches from the remaining three rounds.