IMG Media, a division of IMG Worldwide, the sports, fashion and media company, is to market the Barclays Premier League’s media rights for the next three years in Serbia, Bosnia, Croatia, Slovenia, Macedonia, Montenegro and Kosovo.

IMG won the rights to the 2013/14, 2014/15 and 2015/16 seasons in competition with broadcasters and other media businesses.

Victor Blundell, Senior Vice President for IMG Media, said: “The Barclays Premier League is extremely popular in these countries with several players from the region plying their trade in the English top flight.

“Having sold the rights in the region for the current three year cycle, we know the market very well and we are delighted to renew this property again with the Premier League.”

Richard Scudamore, Chief Executive of the Premier League, said:  “We are extremely pleased that IMG Media has chosen to invest in our broadcast rights in the Balkans.

“We are confident they will distribute the best Barclays Premier League action in a comprehensive and innovative manner to our fans in the region.”