IMG Media, a division of IMG Worldwide, the global sports, fashion and media company, is to broadcast Sport 24 – the 24-hour live sports channel specifically produced for the cruise liner and airline industry – aboard Cunard and P&O Cruises vessels.

The channel will be shown in public bars and lounges aboard all three Cunard and seven P&O Cruises ships and will significantly extend the range of sporting events and the number of broadcast hours given over to sport onboard.

Live action to be featured during 2013 on Sport 24 will include action from the Barclays Premier League, Australian Open Tennis, Formula 1™, US Open Tennis, Wimbledon, and the Bundesliga.

Richard Wise, Senior Vice President, IMG Media, said “We look forward to working with Cunard and P&O Cruises to bring live 24 hour sports coverage to sport lovers on board ship, allowing fans to enjoy the Barclays Premier League and more while sailing to destinations right across the world.”

David Noyes, Executive Vice-President Operations for Cunard and P&O Cruises, says: “Sport was one of the true highlights of 2012 and continues to play a large part in people’s lives, so we want to make sure our passengers don’t miss out on any of the sporting golden moments that 2013 and beyond has in store for us”.

The channel will be delivered to the fleet via MTN-TV whose satellites provide up to 96% worldwide coverage.

The schedule for Sport 24 will be known in advance which will enable passengers to plan their days while onboard one of the ten ships that comprise the Cunard and P&O Cruises fleets.