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Formula Drift

  • Date:

    TBC TBC 2022

  • Location:



Key Facts

  • Formula DRIFT is recognised as the global leader in professional drifting
  • One of the most attractive live properties for the coveted 18-34 demographic worldwide
  • Formula DRIFT is the most viewed drifting webcast in the world and attracts over 2.5m fans in live attendance each year
  • The Series is also featured on CBS sports in the USA and distributed globally by IMG Media, reaching over 400m households
  • 60+ drivers and eight events across every major hub of the United States
  • Two-day events with Qualifying and Top 32 bracket competition
  • Three-day events for competitions that include PRO and PRO2 with Top 32 bracket competition for each category
  • International Championship Series - five Japan events and four brand new events in Korea
  • Features a Merchandise Store and VIP Hospitality and VIP/Consumer Brand Experiences


  • 15,000+ spectators on-site over two days
  • Television / New Media: 14 original half-hour shows, September – October
  • International Television: Broadcasted in over 150 countries and available in over 300 million households
  • Live Webcast - 12 million unique views, 45 minute average viewing time, viewed in 128 countries from April to October 2018
  • Digital: live streaming videos, Facebook and Twitter, short form content / mobile and wireless media app

Partnership Structure

  • Title Sponsorship
  • Major Sponsors
  • Media Partners
  • Official Sponsors
  • Associate Sponsors
  • Technical Supplier
  • Marketing Affiliate