Established in 1992, PBR is the world’s premier bull riding organisation
The PBR Unleash The Beast features the world's Top 35 bull riders and rankest bulls
The televised Unleash The Beast and PBR Velocity Tours, along with the touring Pro Division and the PBR's international circuits in Australia, Brazil, Canada and Mexico have paid more than $184m in earnings to its athletes
PBR has the highest level of social engagement of any major professional sport
All event and media rights owned and controlled by the PBR
Audience
82 million US fans
More than 3 million fans attend live events each year worldwide
1 million+ US event attendance
PBR broadcasts reach more than 400 million households in 130 territories around the world
7 million followers on social media
PBR on CBS broadcasts averaged 1.2 million viewers in the US in 2019
Partnership Structure
National, Local and Regional partnerships in each territory
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