Branded the ‘Super Bowl of Action Sports’, the US Open of Surfing is a nine-day competition held on the stunning shores of Huntington Beach, California
Plays host to the best surfers, skateboarders and BMX athletes from across the globe
Surf: WSL Sanctioned events; Women’s World Championship Tour (WCT), Men’s WSL QS10,000, Pro Junior (Men & Women), Speciality Longboard Event
Skate & BMX: Pro Invitational
Established in 1959, it combines surfing with art, live music and a 14-acre sponsor & experiential village
The competition offers sponsor activations, retail stores, movie premieres, night-time hospitality, autograph sessions, contests and more
Audience
60% male, 40% female
Age: 13-34
Two live 1-hour network broadcasts reaching over 65 million households and one 1-hour show syndicated internationally via IMG Media to over 110 countries
The US Open produced 70+ hours of original programming via the live webcast drawing 500,000+ absolute unique viewers and 1.4 million impressions
Partnership Structure
Presenting Sponsor: Presenting sponsor billing and full integration in all elements, such as creative and branding, broadcast, digital, marketing collateral and promotions, product service, brand integration and hospitality
Co-Sponsor: Co-Sponsor billing and category exclusivity, in-broadcast media and integration, logo inclusion on the website, marketing collateral, product service, brand integration and hospitality
Official Sponsor: Rights dependent on category and objectives
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