Created by Dwayne Johnson and Dany Garcia with IMG, Athleticon brings together the power of athletics, wellness and entertainment to inspire a healthier, happier lifestyle
Uniting powerhouse brands, electrifying speakers, live competitions and performances, workouts, film screenings, live podcast recordings and more under one roof
Collaborations from UFC, Crossfit, World’s Strongest Man, Hollywood Studios and more
Explores innovations in nutrition and healthy living, and discovers the future of sport tech and fitness gear
Audience
More than 50,000 attendees are projected to attend and participate in different experiences across three pillars: Athletics, Wellness, and Entertainment
