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VIVO Indian Premier League (IPL)


  • Date:

    TBC 2020

  • Location:

    10-12 stadiums across India

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Key Facts

  • Owned by the Board of Cricket Control in India (BCCI), the Indian Premier League (IPL) is an eight-franchise T20 cricket league
  • Attracting the best of both international and domestic cricketers, the league is played over a six-week window each year
  • In 2019, 3.38 billion minutes of IPL was consumed on TV in India, growing at 12.6% from 2018
  • 74% growth in watch time over 2018 on the OTT platform (hotstar)
  • Current champions: Mumbai Indians

Audience

  • Attended by approximately 1.7 million spectators in 2019
  • Cumulative TV and digital audience of 616 million viewers (India only)
  • In 2019, IPL recorded 47% of the viewership from ages 22-50
  • Female viewership accounted for 48%
  • In 2019, the tournament was broadcast in 180+ territories
  • Global TV distribution across UK (BT Sport and hotstar), South Africa (Super Sport), US (hotstar and Willow), MENA (BeIN Sports), Australia (Fox Sports) and other cricket markets worldwide
  • In 2019, the official website and app (www.iplt20.com) received 42 million unique page views
  • 30.6 million users across IPL's social media platforms
  • In 2019, 500,000 people attended IPL Fan Parks across 30 towns in India

Partnership Structure

  • 1 Title Sponsor, 6 Official Partners, 1 Umpire Partner, 1 Strategic Timeout Partner
  • Partner packages include:
  • Branding opportunities (perimeter boards, pitch mat, backdrops, boundary rope)
  • Hospitality tickets
  • Rights to use IP's
  • Integration to the tournament via an activation (visual and mention)