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World of Barbie


DATE:

LOCATION:

April 14, 2023 onwards

Santa Monica Place, Santa Monica, California


    Key Facts

    • A 20,000 square-foot immersive attraction giving fans of all ages a chance to step directly into Barbie's inspiring world.
    • Featuring Barbie’s life-size Dreamhouse and interactive rooms including the Barbie Camper Van, TV Studio, Fashion Studio, Space Centre, Barbie Salon and Barbie Theater.
    • Also features a Barbie Museum where guests can see how Barbie and her Dreamhouse have evolved over the years, and learn about her cultural impact.
    • Offering a series of after-hours and special events, including:
    • • Sips After Sunset: A recurring event where guests 21+ are invited to enjoy World of Barbie with the addition of DJ-driven music and fun cocktails. The first Sips After Sunset event will kick off in late May.
    • • Pink Carpet Night: A night of glamour, dancing, and high fashion where guests are encouraged to wear their most glamorous “Barbiecore™” outfits. Pink Carpet Nights will begin in June.
    • • Movie Days: Screenings of classic Barbie animated films at the movie theater. Movie Days at World of Barbie does not require an additional ticket.
    • Tickets are available at https://losangeles.theworldofbarbie.com/

    Audience

    • All ages.

    Partnership Structure

    • Bespoke packages available.