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The Open


  • Date:

    14th-17th July 2022

  • Location:

    The Old Course, St Andrews, Scotland

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Key Facts

  • The Open is the oldest and most prestigious golf championship in the world and the only Major held outside the United States
  • Played over the UK’s finest links courses, including St Andrews, ‘The Home of Golf’
  • Organised by The R&A, the world authority for golf outside the US
  • The world’s best golfers fight it out to become crowned ‘The Champion Golfer of the Year’ and for the Claret Jug, the most coveted trophy in golf
  • The 2022 tournament will be held at St Andrews in Scotland on the Old Course for what is its 150th edition

Audience

  • 40+ broadcast partners globally, covering over 180 countries
  • Primary TV markets in UK (BBC), US (ESPN), Japan (TV Asahi) and golf markets worldwide
  • 10 million unique visitors to the website and 700,000 App downloads
  • Over 600 million households reached
  • Attended by approximately 200,000 spectators per year

Partnership Structure

  • Patron: A family of ‘Patrons’ receive an equal level of integrated rights across the Championship including Tee Boards, hospitality, golf day and media rights
  • Official Suppliers: Bespoke rights dependent on category and sponsor objectives

Venues

  • The Old Course, St Andrews, Scotland