The Open is the oldest and most prestigious golf championship in the world and the only Major held outside the United States
Played over the UK’s finest links courses, including St Andrews, ‘The Home of Golf’
Organised by The R&A, the world authority for golf outside the US
The world’s best golfers fight it out to become crowned ‘The Champion Golfer of the Year’ and for the Claret Jug, the most coveted trophy in golf
The 2022 tournament will be held at St Andrews in Scotland on the Old Course for what is its 150th edition
Audience
40+ broadcast partners globally, covering over 180 countries
Primary TV markets in UK (BBC), US (ESPN), Japan (TV Asahi) and golf markets worldwide
10 million unique visitors to the website and 700,000 App downloads
Over 600 million households reached
Attended by approximately 200,000 spectators per year
Partnership Structure
Patron: A family of ‘Patrons’ receive an equal level of integrated rights across the Championship including Tee Boards, hospitality, golf day and media rights
Official Suppliers: Bespoke rights dependent on category and sponsor objectives
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