Over 40 restaurants featured in regional zones: 5 different restaurants each day from Milan, 10 different restaurants from the rest of Italy with 80 dishes
20 Italian master chefs
Past restaurants have included: Berton, Felix Lo Basso, Inkiostro, Acanto, Bulgari, Ceresio 7, La Locanda del Notaio and Rubacuori by Venissa
Audience
ABC1 audience
64% female, 36% male
87% aged 25-54
Affluent and discerning foodies who eat out once a week
"