The first Grand Slam on the tennis calendar and one of the most prestigious tennis tournaments in the world
Event mixes world class tennis with premium entertainment, facilities and technology
Played over two weeks during the Australian summer
Past winners include: Novak Djokovic, Serena Williams, Roger Federer, Andre Agassi, Steffi Graf and Martina Hingis
Audience
812,174 fans attended the tournament in 2020
300+ hours on domestic national free to air TV
45 international TV broadcasters across 200 territories
58 million website visits, 949,000 App downloads
Social media presence: 1.7 million Facebook likes and 940,000 Twitter followers
Partnership Structure
Major Sponsor: Major signage package, exclusive hospitality options, vehicle displays, dealership activity, global rights, exclusivity in domestic broadcast package, integration into all event collateral, marketing and advertising, brand included in event title and ticketing package
Associate Sponsors: Back court signage package, exclusive category rights globally, exclusive corporate hospitality options, 1st rights on domestic TV advertising package, integration into all event collateral, marketing and advertising, ticketing package and activation opportunities (onsite / offsite)
Partners: Side court signage package (or other as designated e.g. speed gun), exclusive category rights, 1st rights on domestic TV advertising package, ticketing package, exclusive corporate hospitality options and activation opportunities (onsite / offsite)
Official Sponsors: Rights and benefits deigned and arrived at by the value of contribution to the event
Official Suppliers: Rights and benefits deigned and arrived at by the value of contribution to the event
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