Largest and most recognized mixed martial arts (MMA) brand in the world
World-class global media company with a universal fan base
UFC roster has more than 620 active athletes representing in 69 regions
UFC has delivered 500 events in more than 156 cities around the world
UFC FIGHT PASS®, a digital subscription service, delivers thousands of fights on-demand and original content to fans globally
142,000 UFC GYM members worldwide across 134 locations
Audience
305 million global fans
1 billion TV households reached worldwide in 40 different languages
79.4 million total followers across all UFC social platforms (Domestic and International)
Youngest fan base in sport (mean age of fans is 40.1 years old)
Highest concentration of millennial fans in sport (43% of fans are 18-34 years old)
Partnership Structure
Bespoke Rights: Dependent on category and sponsor objectives
Sponsors to receive an integrated package of rights and benefits across the organization including: Event Presenting Sponsorship, Octagon Signage, Broadcast Displays, Venue Signage and Branding, Kit Entitlement, Pre/Post Event Functions, Digital and Social Media/Content
